NEWS & RECOGNITION

Ad Age Mentions Sloane for Panera’s Corporate Communications Agency of Record Around the Panera / Au Bon Pain Deal

 

November 8 2017 / AD AGE

Panera Bread is reuniting with Au Bon Pain by buying the smaller bakery chain and naming a new CEO, major changes that come four months after Panera was acquired and taken private by investment firm JAB.

Anomaly handles creative content and social campaigns for Panera, with Maxus on media buying and Sloane and Weber Shandwick on public relations.

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